Weight Loss by Gina (The Livy Method) is a fast-growing health and wellness program with a dedicated member community and subscription-based app. As their customer base expanded, they needed to build a more advanced version of their app — one that could handle growth, improve member experience, and support new features.
The challenge: their existing nearshore development setup was expensive, and progress wasn’t moving at the speed the business required. At the same time, their customer success team was under pressure, fielding thousands of member questions each week.
CollectiveXP was brought in to help. We transitioned their development team from nearshore to offshore, delivering a leaner setup that reduced costs by 60% while improving delivery velocity. Beyond tech efficiency, we also introduced a new AI system trained on Livy Method content and past member interactions. This AI coach could provide real-time, accurate answers to member questions — improving engagement while easing the load on customer support.
The result: a stronger product team, a scalable app, and an AI assistant that doubled engagement while reducing support needs by 30%.
By restructuring development resources, we cut costs without slowing delivery — freeing up budget for growth. At the same time, we built an AI member coach that gave instant answers drawn from Livy Method content, doubling engagement while easing the load on the customer success team. Together, these changes helped the business scale both its product and its community more sustainably.
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